Raising the bar for video games collaborations
We develop authentic partnerships with video game brands, blurring the lines between the virtual and real world to create significant cultural moments.
Past projects
Need for Speed X Puma
When Need for Speed wanted to introduce character customisation into the game for the first time, they asked us to find the perfect fashion brand to bring the feature to life.
Puma’s unmistakable legacy became a vital foundation in the game resonating with Generation Z, driving conversation beyond the traditional NFS channels and cementing fashion as a key element in the title’s future.
Polestar X Need for Speed Heat
Through its partnership with Need for Speed Heat, electric car manufacturer Polestar sought to engage with an audience outside of its typically sleek perception.
We transformed the Polestar 1 into the hero image for the game’s release, before having it painted by esteemed street artist Tristan Eaton. The activation ensured Polestar naturally reached Generation Z, forming an authentic connection with a previously untouched demographic.
Clients
Meet the team
Lucy Rissik
FOUNDER & CEO
Partnerships and gaming expert with more than 20 years experience working alongside world-renowned studios and global brands. Leader of industry-defining campaigns for the likes of EA, O2, Square Enix and Jagex. Executive Board member for Women in Games and a relentless believer in the power of meaningful connections.
Gemma Elnaugh
ACCOUNT MANAGER
London College of Fashion alumni, project manager and co-ordinator with experience working for world renowned brands including Topshop, Heineken, FIFA and Tesco. Experienced in managing large-scale events in the property and education sector. Most recently working as an assistant and event consultant for Women in Games.
Sarah Agami
SOCIAL MEDIA AND ACCOUNT EXECUTIVE
Sara has always had a keen interest in Marketing and Brand Partnerships and is now our resident “trend” expert. She will be attending KEA - Copenhagen School of Design and Technology from September studying Marketing and Communication Design whilst also undertaking projects at Brotherhood of Brand.
Let’s talk
This is where it all starts. If you have a project in mind, or would like to collaborate with us, get in touch below.