Raising the bar for video games collaborations
We develop authentic partnerships with video game brands, blurring the lines between the virtual and real world to create significant cultural moments.
Need for Speed X Puma
When Need for Speed wanted to introduce character customisation into the game for the first time, they asked us to find the perfect fashion brand to bring the feature to life.
Puma’s unmistakable legacy became a vital foundation in the game resonating with Generation Z, driving conversation beyond the traditional NFS channels and cementing fashion as a key element in the title’s future.
Polestar X Need for Speed Heat
Through its partnership with Need for Speed Heat, electric car manufacturer Polestar sought to engage with an audience outside of its typically sleek perception.
We transformed the Polestar 1 into the hero image for the game’s release, before having it painted by esteemed street artist Tristan Eaton. The activation ensured Polestar naturally reached Generation Z, forming an authentic connection with a previously untouched demographic.
To see if the carousel is alright.
Meet the team
FOUNDER & CEO
Partnerships and gaming expert with more than 20 years experience working alongside world-renowned studios and global brands. Leader of industry-defining campaigns for the likes of EA, O2, Square Enix and Jagex. Executive Board member for Women in Games and a relentless believer in the power of meaningful connections.
HEAD OF CLIENT SERVICES & OPERATIONS
Two decades experience in spearheading award-winning campaigns for the world’s most prestigious brands, including O2, Coca Cola, Sky and Virgin. With extensive knowledge in driving authentic, high-value conversations at a national and international level, across multiple industries.
This is where it all starts. If you have a project in mind, or would like to collaborate with us, get in touch below.